This book examines the transformative impact of digital technology across business, marketing, and finance. This book explores how digital tools are reshaping customer engagement, organizational performance, and financial practices. Part I focuses on digital marketing strategies and the role of AI in business. It investigates the impact of social media on Jordan s banking sector, the importance of green marketing in brand development, and the use of intelligent systems for organizational change. The section highlights how businesses are leveraging data to boost customer loyalty and market value. Part II shifts to strategic financial management. It covers the role of FinTech in enhancing financial services, managing risks, and improving business intelligence. It also examines the ethical and educational aspects of digital governance, including AI s influence on auditing, blockchain in financial reporting, and the effect of digital tools on financial decision-making. This book is a valuable resource for scholars and professionals interested in the future of business and finance in a digital age.

Autorentext

Dr. Haitham Alzoubi is a professor of Operations at Skyline University College, UAE, and serves as the vice-president of GAFTIM (the Global Academic Forum on Technology Innovation and Management). Recognized among the top 2% of world scientists (2022/23/24), Dr. Alzoubi has made significant contributions to the fields of technology innovation and management. He is the editor-in-chief of several peer-reviewed journals and has chaired numerous IEEE and Springer conferences. He published over 300 publications most in top-tier journals with 65 h-Index. Dr. Alzoubi s work has had a profound impact on academia and industry. Additionally, he is an editor and author of several international books, further cementing his role as a leading figure in his field.

Dr. Jassim Ahmad Al-Gasawneh is an associate professor of Digital Marketing at the University of Petra, Jordan, with a Ph.D. in Marketing (Digital Marketing) from University of Malaysia Terengganu (2020). Before transitioning into academia, he gained extensive experience across multiple industries, including banking, sales, and customer service, providing him with a real-world perspective that enriches his teaching and research. His academic career spans both Jordan and international institutions, having taught in Saudi Arabia and Malaysia, which allowed him to integrate global business insights into marketing education. Dr. Al-Gasawneh has demonstrated strong leadership in academic and professional settings. He has served as Head of the Marketing Department at Applied Science Private University and currently chairs key accreditation committees, including CIM and IIMP accreditation.

Dr. Piazza is a senior lecturer in Economic Sociology at the University of Greenwich. Anna s research interests revolve around interorganizational networks and social cybersecurity in organizations. Specifically, her research interests draw upon the sociological perspective to investigate how social relationships impact individual and organizational outcomes, addressing dynamics of interorganizational collaboration, information sharing, and the socio-relational aspects of cybersecurity. More recently, her work looks at leadership, diversity, and gender.

Inhalt

Building Brands Online: Digital Marketing's Role in Jordan's Private Hospitals .- Impact of Digital Marketing on the Mental Image of Telecom Companies' Customers.- Framework for Developing a Digital Business Ecosystem Through Marketing.- The impact of marketing communications on the market value of Jordanian telecommunications companies .- The Impact of Green Marketing Mix on Brand Development among Telecommunications Companies in Jordan: The Mediating Role of Perceived Value of Green Marketing.- How social media, data mining, and human capital affect the overall performance of Jordanian banking sector.- Breaking Boundaries in Creative Industries Showcased in Music Industry: Transformational AI Elevates Creativity Beyond Generative AI.- AI Adoption and Organizational Performance: An Empirical Study in the Manufacturing Sector.- The Role of Integration Artificial Intelligence in Implementation Activity-Based Costing: (Case Study Based on Jordanian Manufacturing Firms).- The Impact of Artificial Intelligence on working capital management: (Case Study Based on Jordanian manufacturing firms).- The Effect of Adopting Artificial Intelligence techniques on enhancing predicting future cash flow: (Case Study Based on Jordanian manufacturing firms).- The Role of Machine learning system for Enhanced Prediction of Budgeting: (Case Study Based on Jordanian manufacturing firms).- Big Data and Its Impact on Organizational Ambidexterity.- The Impact of Business Intelligence on Human Capital Development in the Water Sector in Jordan.- Fueling Product Innovation: The Transformative Role of Organizational Learning in Competitive Markets.- The Role of Modern Governance in Improving Leadership, Efficiency, and Organizational Agility: Case Study Ministry of Municipalities.- Exploring The Relationship between Organizational Commitment and Academic Performance among Academic Staff in Public Universities.- The usage of technological resources and human capital strategically: An Analysis of Big Data and Jordanian Islamic Bank Enterprise Performance.- Measuring the Influence of Supply Chain Management on Corporate Performance and Consumer Loyalty in Jordan Phosphate Mines Company.- The Influence of Logistic and operation Management on Organizational Effectiveness and Logistics performance.- Exploring the Impact of Enterprise Resource Planning (ERP) Systems on Organizational Commitment and Strategic Agility - Case Study: Aramex Jordan.- A Bibliometric Study on the Impact of Internet of Things (IoT) on Supply Chain Management.- Tracking The Impact of Manufacturing Agility on Product Innovativeness in Emerging Economies.- Decoding the Evolution of Blockchain Technology in Supply Chain Management: A Bibliometric Perspective.- The Effect of COVID-19 on the Jordanian Energy Firms' Cost and Profit Efficiencies.- Dimensions of Cloud Accounting Systems and Financial Performance: Evidence from SMEs.- The Effect of Research and Development Innovation Cost on the Financial Performance of United States Firms.- Examining the Impact Power of Risk Indicators on Financial Performance.- The impact of digital entrepreneurship on supply chain agility in jordanian telecommunications companies.- Strategic alliances and firm performance: a study of business partnerships in the digital economy.- Digital governance and its impact on digital entrepreneurship.- The impact of talent management on organizational ambidexterity in jordanian industrial companies.- Organizational change in the digital era: ehrm implementation and their effectiveness in enhancing workforce agility.- The impact of operational management and integrated supply chain on jordan nuqul group company's organizational effectiveness.- A quantile time-frequency association approach among the u.s. Market's largest cryptocurrencies, energy, and technology companies.- The impact of artificial intelligence on the red ocean strategy in jordanian commercial banks.- Detecting the manipulation of financial information by leveraging machine learning and neural network: (case study based on jordanian manufacturing firms).- The impact of risk-based auditing on enterprise risk management in jordanian industrial companies.- The effect of activating artificial intelligence techniques on enhancing internal auditing activities: (case study based on jordanian commercial banks).- The impact of artificial intelligence on the market value of jordanian commercial banks.- The impact of artificial intelligence on quality of audit practices: (case study based on jordanian auditing firms).- Ai-powered audit: …