Vorwort

Frommer's Marketing/PR Efforts

Frommers.com: With 3 million unique users per month, Frommers.com is a beloved travel tool for consumers and a potent marketing arm of the books. The site is updated daily with blogs, articles about the latest travel news, and galleries of travel photos.

Web campaigns: Partnership with the nation of Peru to promote Frommer's EasyGuide to Lima, Cusco and Machu Picchu with a major contest. Partnership with the nation of Colombia to promote Frommer's EasyGuide to Colombia. Partnership/contest with HomeAway.com to promote the 60th anniversary (2017) of the Frommer's brand. Partnership with Jetsetter and MoneyCrashers to promote travel to Bali. And Frommers.com continues to be an important presence on the web with 3 million unique users per month.

The Frommer Travel Show: Weekly radio show on WABC, heard every Saturday from 3-4pm ET in 17 states. Repurposed as a very popular podcast, available on ITunes and other sites. Hosts: Pauline Frommer and Jason Cochran

The Travel Show: Weekly radio show syndicated nationally on Radio America. Also a popular podcast, available on ITunes and elsewhere. Hosts: Arthur Frommer and Pauline Frommer

Syndicated newspaper columns: Distributed by King Features, and seen in newspapers across the United States and Canada. Two weekly by Arthur Frommer, one by Pauline Frommer

Keynote speeches: Every year Pauline and Arthur Frommer make personal appearances across the United States at Travel Shows and other venues. In 2018/2019, these included appearances at the New York Times Travel Show, the Minneapolis Star Tribune Travel Show, The Society of American Travel Writers Conference, and the Travel and Adventure Shows held in Los Angeles, San Diego, Dallas, Philadelphia and Chicago. All were supported by advertising campaigns, with mentions of the Frommer guidebooks.

TV Appearances: In the last five years, Pauline Frommer has appeared multiple times on Good Morning America, The Today Show, the NBC Evening News, the ABC Evening News, CNN, MSNBC, CNBC, Fox, and Inside Edition. In addition, all of the travel show speeches (see above) require appearances on local TV and radio stations, to boost those shows and the books.

Other Media: Quoted in multiple articles by the Associated Press, including one last June on Pauline's tips for visiting New York City (which was be paired with an AP podcast on that topic). Frommer's, and Arthur and Pauline Frommer, were the subject of a feature article in the magazine that has the largest circulation on earth, AARP's magazine. We have also recently appeared in print and/or online versions of Real Simple, Forbes, Travel & Leisure, Conde Nast Traveler, Money Magazine, and other magazines, along with newspapers and blogs. Appearances for the last three years on Rick Steve's radio show, as well as other NPR shows.

Social Media: Frommer's maintains an active social media presence and has 150,000 Twitter followers (which is 43,000 more than Rick Steves), over 35,000 followers on Facebook, over 26,000 followers on Instagram, and 190,000 monthly viewers on Pinterest. Unlike our competitors, we delete all bots, so these are real numbers, not inflated ones. We've also done numerous successful ad campaigns on Facebook in the last year.

Autorentext

Pat Lee has been a professional writer for more than 30 years, primarily working as a reporter, editor and columnist for The Chronicle Herald in Halifax, Nova Scotia's capital city. Since leaving the daily news beat, she has travelled the world and in her own backyard to unearth stories and experiences for readers across Canada and in the Atlantic provinces. If you ask Pat what her favorite trip has been, it's usually wherever she was last. Pat lives in Fall River, just outside Halifax.

Klappentext

Frommer's books aren't written by committee or by travel writers who simply pop in briefly to a destination and then consider the job done. We employ the best local experts to author our guides-experts like Pat Lee,who worked as a reporter, editor, and columnist for The Chronicle Herald in Halifax for decades. Since leaving the daily news beat, Lee has traveled the world and explored her own backyard to unearth stories and experiences across Canada and in the Atlantic provinces.

Lee introduces readers to the best and most authentic restaurants, hotels, shops, attractions, and nightlife in the Maritimes, providing unique insights into the region's history, natural wonders, and vibrant contemporary culture. Most important, she'll tell you straight out what's worth your precious vacation time-and what you can skip with no qualms.

This guide contains:

· A fold-out map, plus detailed maps throughout

· Exact pricing, opening hours, and other important details that will make your trip smoother and less hectic

· Smartly conceived itineraries for travelers of all types-especially those looking to make the most of their time

· Fastidiously researched information on the region's famed scenic drives and hiking opportunities

· Savvy-even sneaky-tips for saving money in ALL price ranges, whether you need to pinch pennies or can splurge a little

· Opinionated and detailed reviews of attractions, hotels, restaurants, shops, and nightlife venues, written with the understanding that our only client is the reader-meaning no listing in this book is paid advertising. Frommer's takes pride in its tradition of journalistic travel writing.

About Frommer's: There's a reason that Frommer's has been the most trusted name in travel for more than 60 years. Arthur Frommer created the bestselling guide series in 1957 to help American service members fulfill their dreams of travel in Europe. Since then, we have published thousands of titles, becoming a household name by helping millions upon millions of people realize their own dreams of seeing our planet. Travel is easy with Frommer's.

Zusammenfassung

• Frommer's has amassed a loyal following of millions who have successfully used its guides for more than 60 years.* Arthur and Pauline Frommer are a publicity-making machine. Between writing syndicated newspaper columns, blogs, weekly radio shows and constant public appearances, Arthur writes introductions to many of the guides, while Paul