'I love this book...it is novel, punchy and extremely well written. It takes the pomposity out of strategic management, showing that strategy is everywhere and can really help with the complicated jargon. A great read, buy it!' - Cary L. Cooper, Professor of Organizational Psychology and Health Lancaster University Management School'If strategy is the queen of business, then this book offers us the perfect introduction to her court! It is accessible, lively, and informative. The book repays the reader with wonderful account of how strategy works. It also lets the reader in on some of the darker secrets of strategy' - Andr Spicer, Associate Professor of Organisation Studies, Warwick Business SchoolReaders searching for an antidote to heavy-going, complex and lengthy textbooks need look no longer. A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Strategy is a welcoming, lively and thought provoking account of strategy. It will help students get to grips with strategy's key issues and broad debates and introduce them to the latest ideas that won't yet have been covered in the classroom. Organized into three sections, concepts are made accessible as the authors first recap the history of strategy as an academic discipline, then evaluate major schools of strategic thought and conclude by critiquing the latest developments in strategic research. Anyone studying strategy at undergraduate, Masters and MBA level who wants to revise and stretch their subject knowledge should go and buy a copy of this book.

Autorentext

Professor Chris Carter is from Cornwall, he teaches strategy at the University of St Andrews and also holds a visiting fellowship at the University of Technology, Sydney. His research explores the politics of strategy and campaigns. Chris received his PhD in Organization Theory from Aston Business School. He lives in Edinburgh.

Klappentext

'If strategy is the queen of business, then this book offers us the perfect introduction to her court! It is accessible, lively, and informative. The book repays the reader with wonderful account of how strategy works. It also lets the reader in on some of the darker secrets of strategy' - André Spicer, Associate Professor of Organisation Studies, Warwick Business School

Studying Strategy is a welcoming, lively and thought provoking account that helps students get to grips with strategy's key issues and broad debates and introduce them to the latest ideas.

Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.

Suitable for students of strategy at Undergraduate, Masters and MBA level, professionals involved in strategic decision making and anyone interested in how strategy works.

Inhalt

Once Upon A Time ...
Planning the Future in Turbulent Environments
Strategy = Understanding What's Outside the Firm
Strategy = Understanding What's Inside the Firm
Strategy Is Dead. Long Live Scenario Planning!
Strategy = Emergence and Rational Planning
Strategy Is What Strategists Do! Strategy as Practice
Gaps, Rhetoric and Realities
The Futures of Strategy